Your story, covered by our newsroom.
A Specialty Feature is a paid feature written by the Allwork.Space newsroom. We report your story in our voice, to our editorial standards, and publish it clearly labeled. You choose the angle and the timing. You are the subject, not the author.
Reported, written and sent out by us.
You give us access. The newsroom does the rest. Rates come with the rate card.
We write it
Our newsroom interviews, reports and writes the piece. You never draft a word.
Kickoff call and interviews
One scheduled call to agree the angle, then interviews with your people, run by our writer.
Up to 4 images
Sourced by our newsroom to illustrate the story.
Newsletter feature
A guaranteed placement in the Daily Brief, plus other newsletters when the feature fits their audience.
Social posts
Shared across Allwork.Space social channels.
Paid social boost
Paid promotion that puts the feature in front of a targeted audience.
Permanent URL
Stays live and indexed, so the coverage keeps being found.
“As Featured In” badge
A badge for your site and press page, linked back to the feature.
You provide
Access to the people and places the story needs: interviews, a site visit, data or documents, and one point of contact.
Not included
Calls to action, offers or promotional copy. The feature reads as journalism, and that is what makes it credible.
Coverage, not promotion — labeled ‘In collaboration with’, so that readers experience you as news.
Your angle and your timing, agreed up front, so that the feature lands when it matters to you.
A permanent, indexed URL, so that the coverage keeps working long after publication day.
Pick the story. We’ll cover it.
Angles we cover often, each with a published example. They are starting points, not a menu: we agree the angle together on the kickoff call.
Coworking Spotlight
We visit your space and write it up: the design, the amenities, the neighbourhood, and what it is like to work there.
Mindspace Williamsburg: A Design-Forward Coworking Space On Brooklyn’s Waterfront — And It’s Growing
Founder & Executive Profile
The person behind the business, interviewed. Their story and their decisions, told in our voice.
I Built Two Thriving Coworking Spaces In London — Here’s What I Wish I’d Known About Scaling Before I Started
Data Feature
Your research or report, read by our newsroom and set against what is happening in the wider market.
Growing Supply Of Flexible Office Spaces Is Reducing Costs Across The U.K. Market, According To New Rubberdesk Report
Case Study
A customer outcome, reported with the numbers and the people behind it rather than claimed.
How This Coworking Space Achieved 90% Occupancy In Just 18 Months
Our newsroom uses it hands-on and publishes an independent verdict.
See Product Review →Want to write it yourself?Your expert publishes under their own byline, with a dedicated author profile.
See Expert Voice →Examples show the treatment each angle receives. Not every example was a paid placement.
You give us access. We do the reporting.
Kickoff call
One call to agree the story and the angle that fits it.
Give us access
Interviews, a site visit, data or documents, whatever the story needs.
We write it
You get up to two rounds of revisions. The story stays in our voice.
Publish and distribute
The feature goes live with newsletter, social and a paid boost.
Is a Specialty Feature the right fit?
Who it’s for
Brands with a story worth covering: operators, product companies, research publishers.
Buying trigger
A launch, a fundraise, a new location, or new research.
Questions clients ask.
Anything else, ask us in your strategy session.
Is a Specialty Feature paid?
Yes. It is a paid placement, labeled on the page: “In collaboration with [Brand].”
Who writes it?
Our newsroom. You are the subject of the story, and we report and write it in our voice.
Can we review it before it goes live?
Yes. You get up to two rounds of revisions before publication.
How do we choose the angle?
We agree it on the kickoff call, based on your story and what our readers need.
What do you need from us?
Access to the people and places the story needs: interviews, a site visit, data or documents, and one point of contact.
Do you visit our space?
For angles like a Coworking Spotlight, yes, a site visit is part of the reporting.
How many interviews are included?
Interviews are scheduled in one block after the kickoff call.
Can the feature link to our site?
Yes, where relevant to the story. It won’t carry calls to action, buttons or offers.
Who provides the images?
Our newsroom sources up to four images for the feature.
Where is the feature promoted?
A guaranteed Daily Brief placement, plus other newsletters when the feature fits their audience, social posts and a paid social boost.
How long does it take?
We agree a timeline on the kickoff call. Interview availability sets the pace.
Can we use it in our own marketing?
Yes. You get an “As Featured In” badge for your site and press page, linked back to the feature.
How long does the feature stay live?
Permanently, at an indexed URL.
Can we run more than one feature?
Yes. Talk to us in your strategy session and we’ll plan the angles together.
Tell us the story. We’ll find the angle.
Rates, availability and the full deliverable list come with the rate card. Book thirty minutes and we’ll tell you which angle fits your story.
Book a 30-minute strategy session to receive:
- A recommended campaign mix with transparent pricing
- Ideas tailored to your budget and timeline
- Relevant client case studies and real-world outcomes
- An exclusive first-campaign bonus